CompsDesk · Peer benchmark preview

AppFolio, Inc. vs its sector — the six numbers your board asks for.

Computed from APPF's own SEC filings (FY2025), benchmarked against ALRM and APPN. Every figure is deterministic — no estimates, no AI math — and cites the exact filing in the full pack.

6 CORE METRICS · GUARANTEED
Metric APPF ALRM APPN Peer med. Pctile
Revenue $950.8M $1.01B $726.9M $869.1M 50th
Revenue growth (YoY) 19.7% 7.6% 17.8% 12.7% 100th
Operating margin 16.1% 13.2% 0.1% 6.6% 100th
Net margin 14.8% 13.0% 0.2% 6.6% 100th
FCF margin 25.1% 13.6% 8.2% 10.9% 100th
Capex % of revenue 0.3% 1.6% 0.5% 1.0% 0th
Gross margin
SG&A % · R&D % · tax rate
Net debt/EBITDA · cash-conversion cycle · buybacks
+ up to 8 extended metrics, trends for every filed year & up to 12 peers in your full board-ready pack — PDF + CSV, every number cited to its filing.
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Green/red = better/worse than the peer median where direction is unambiguous. Percentile = share of these peers at or below APPF's value. The full pack adds up to 12 same-sector peers you choose, up to 8 extended metrics where disclosed, trends for every filed year (up to five), and a provenance table citing every figure to its 10-K. Delivered within one business day; 14-day refund if any figure misstates its cited filing. Informational benchmarking from public SEC data — not investment advice. — Sam, CompsDesk